<aside> 💡 How to use this template: This template acts as an FAQ base for all the additional information requests that investors may have. Raising investment is a process with relationships that evolve over time, so don’t forget to update this page as you go through your fundraise!
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Example questions to answer:
- What we do
- What problem are we solving?
- How is X Working to Solve this Problem in a Unique Way?
- General Knowledge and Background Info
Example questions to answer:
- What do X Companies do?
- What products do competitors make?
- What is the market size for each product?
- What are the dynamics of the market?
- Who are the largest players?
- How do customers work with those companies today?
- What does churn look like in the industry?
- What multiples do competitors trade at?
- What has changed to make this business exist today?
- Why couldn't X exist before?
Example questions to answer:
- What value do you create for users?
- How do you measure PMF?
- How does your product differ from the competition?
- What features are most frequently used?
- What do your product roadmap look like?
- Why are you prioritizing those features?
Example questions to answer:
- How do you acquire customers?
- What is the CAC by channel?
- How do you calculate CAC?
- What is your productivity per rep?
- How long does it take to ramp sales reps?
- How do you onboard customers?
- What does it cost to onboard customers?
- How long does it take to onboard customers?
- What is customer retention?
- Do you have leading indicators for retention?
- What is your payback period?
- What is your LTV/CAC?
- What is your NRR?
Example questions to answer:
- What is your ACV?
- What are your margins today? In the future?
- What gives you confidence in margin expansion?
- What margins do competitors have?
- What is the industry benchmark for EBITDA %?
Example questions to answer:
- What are your barriers to entry and moats today?
- What are they in the future?
- Is there IP in the product?
- Do you have any customer exclusivity?